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POST TIME AND REALNETWORKS TO OFFER TURN-KEY SUBSCRIPTION SERVICE THROUGH REAL BROADCAST NETWORK Customizable
Service Enables SoapCity, Global Pastor Network from Campus Crusade for Christ,
and PostTime Technologies to Offer Premium Content to Targeted Online Audience SEATTLE and LAS VEGAS: NAB Booth #6044 (Sands Upper Level,
Hall B), April 9, 2002 — RealNetworks®, Inc. (Nasdaq: RNWK), the global leader in Internet media delivery, today announced a turn-key subscription solution for media companies seeking new e-commerce opportunities and stronger brand alliance with online audiences. The company is launching RBN Managed Subscription Service, a customizable revenue generating business solution through Real Broadcast Network™ (RBN), its content delivery network. Modeled after RealOne™ SuperPass — the successful premium brand subscription service launched in March — this new solution offers content providers all the necessary components to create and rapidly launch a stand-alone, branded online subscription service reducing the cost and time required to build their own infrastructure. The scalable solution — which allows for pay-per-view, rental and subscription online commerce models — includes the following components:
"Following the launch of RealOne, we realized
that there was an opportunity to create a solution for companies who want to
offer 'private label' subscription services to their customers," said
Nagesh Pabbisetty, vice president, Real Broadcast Network, RealNetworks, Inc.
"I am delighted to now offer content rights owners — radio and TV
broadcasters, syndicators, cable networks, music labels and studios — the RBN
Managed Subscription Service, a solution that allows them to monetize their
assets online with minimum start-up expenses. This adds to the growing list of
revenue-generating business solutions offered by RBN — Conference Webcasting,
Concert Webcasting, Track Promo Services, Trailer Promo Services and Radio Ad
replacement." RBN's Managed Subscription Service is built on the
RealOne Platform that combines the content provider's branded programming with
the innovative media technology of RealOne Player, to provide a single,
interactive experience allowing users to discover, play and manage digital
media. The RealOne Player's new 3-pane user interface also enables consumers to
create their own personalized media experience by providing easy navigation
between media playback, related links, and websites. RBN
MANAGED SUBSCRIPTION SERVICE SOLUTION IS DEPLOYED BY THREE CONTENT PROVIDERS SoapCity (www.soapcity.com) will soon launch a
subscription-based service, SoapCity Radio™, where soap fans can engage in The
Young and the Restless and Days of our Lives on demand through full-length
audio episodes, streamed over the Internet. In addition, for their monthly
subscription fee, avid fans will also have access to commercial free, classic
video episodes previously unavailable in any other format. Campus Crusade for Christ (CCCi) and Cutting Edge
International have launched a dynamic Christian content aggregation website
called "GPN" or Global Pastors Network,
(www.globalpastorsnetwork.org) featuring many Christian organizations. Audio,
video, and textual content on the site will be aggregated from leading
Christian speakers and leaders for the purposes touching, teaching, and
training pastors throughout the world. The sponsorship service is offered at
$9.95 per month, and includes pastoral membership as well. Post Time Technologies, the leading provider of streaming video solutions for the Thoroughbred horse racing industry, in conjunction with its racetrack content partners, will offer a subscription service, "RaceReplays.com" that will enable horse racing enthusiasts to access online historical racing video and statistical information for a monthly subscription fee. Using its proprietary TrackVision streaming video system, which integrates historical statistical data, live or on-demand streaming video and "real-time" updates, Post Time has provided customized streaming video solutions for many of North America's top tier race tracks, including Churchill Downs, Hollywood Park, Calder Race Course, Arlington Park and Keeneland Race Course. ABOUT
POST TIME TECHNOLOGIES Founded in 1997, Post Time Technologies is the proud developer of the RaceVisionÔ, TrackVisionÔ and SalesStreamÔ information systems. With a client list that includes the most recognizable, most prestigious racetracks in North America (Keeneland, Churchill Downs, Hollywood Park and Calder Race Course, to name a few). Post Time is considered the premier provider of information systems both at the track, and on the Internet. ABOUT REALNETWORKS RealNetworks, Inc., based in Seattle, is the global leader in Internet media delivery. It develops and markets software products and services designed to enable users of personal computers and other consumer electronic devices to send and receive audio, video and other multimedia services using the Web. Consumers can access and experience audio/video programming and download RealNetworks consumer software on the Internet at http://www.real.com. All RealNetworks systems and corporate information is located on the Internet at http://www.realnetworks.com. |